What's in a name?
January 11, 2020
This dishevelled little owl was thinking how 2020 looks so very neat on the page. And she got to thinking about brands, and marks, and what they stand for. And how often what they stand for is not the same as what they're SUPPOSED to stand for. And how the biggest brand of the past decade (the biggest-and-grabbing-more-room-for-itself-every-day, brand) was "Brand Me." (Because almost everyone had one of those, and if they didn't, they were chasing one.) And this little owl got to thinking about the big-and-gargantuan "Brand Me" the Australian people had created, and called "ScoMo." (Which she always thought was not a very statesmanlike nickname for a Prime Minister.) (aka. Scott Morrison.) She pondered the ins-and-outs of this, for a bit. And then it came to her all-in-a-flash. “But WAIT!” she told herself. "ScoMo IS a perfectly good nickname, an excellent brand, for THIS Prime Minister! Of course it is!” She thought for a bit on the "How good is...?" statements he had made everywhere and all-the-time after he was elected. (His particular talent for sloganeering.) And she thought on the deep-thinking things he’s told Australians. Like this (on Fox News): "The devastating and horrific fires that we have seen, particularly in New South Wales but also in Queensland, have been absolutely chilling." And so (after some more pondering) this dishevelled little owl decided she was wrong about "ScoMo." As far as nickname-brands go, it reflects what this Prime Minister stands for, perfectly well.